Friday, August 20, 2004

Blogging for Business

Blogging for Business

Today I found a job posting which listed utilizing blogs as a requirement of the position (Director of Marketing). Then I landed on this article in Business Week--via Fast Company. It certainly seems that momentum is builiding for blogging in the business world. . .

It will be interesting in a few years (or less) to be able to find out what is going on in the minds (daily) of many of the great minds in business-- Jonathan's Blog--Jonathan Schwartz, President & COO of Sun Microsystems.

As exec's begin blogging, I see the next step as the blog accompanying their profile on the executive bios page of the website. If Jonathan's blog is helping to close sales as the article suggests, seems like Sun--and other companies that will follow--should make those blogs accessible to the public.

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