Sunday, April 23, 2006

Google & Da Vinci

once in a blue moon over middle C times a quadrillion - Google Search

Honestly, this may go down as one of the all time great promotions. In my group at work, everyone has signed up for a Google personalized homepage, which is all it takes to get you in the game. But the great element is how interactive the promotion is. . . From using Google Video, to the personalized homepage, to Google Search -- every component of the promotion is built around building customer interaction and engagement. And that is so much better that the standard types of promotions you see, but may not pay attention too anymore. I'm talking about the standard sweepstakes or little premiums that are given away whenever you visit a store.

With this promotion, you actually look forward to the interaction you will have with the company. And that is something that becomes truly priceless. There are still many days left for the promotion -- each day is a new puzzle, and I think there are 28 days worth of puzzles -- and it would be fascinating to see the participation metrics, as well as the percentage of people that created Google personalized homepages for the promotion, who continue to utilize them after the promotion is over. After all, the true measure of success for a promotion is the effectiveness it has in creating a desired effect. For Google that is to utilize their product on a daily basis, and for Sony it is to go see the movie. Even though Sony products are being utilized as the prizes, for Sony to attain true long-term value out of this promotion, they should (and it may be coming) thought of ways to incorporate Sony products into the daily customer-facing interactivity this promotion provides.

I do have to give a nod to the person who wrote today's clue. It was absolutely amazing. I was completely stumped about how to figure out what value to assign to "once in a blue moon". Luckily, I saw that it was possible to highlight the text on the puzzle -- which usually is not possible since it is a Flash site -- and was able to get the answer. I love it!


At 6:49 AM, Anonymous Anonymous said...

I did highlight only "once in a blue moon over middle C times a quadrillion"
I still can't get the answer... What is it?

At 7:19 AM, Blogger Sean Roland said...

Copy that phrase and paste it into Google search. It should activate Google's calculator. . .

At 7:50 AM, Anonymous Anonymous said...

oh god i really do not know the answer!? please help!!! i tried copy and pasting it and i got a link to your site. please help i'd appreciate it so much

At 9:34 AM, Blogger Sean Roland said...

For the answer, click the "once in a blue moon" hyperlink at the top of the page. It will take you to the Google page which has the calculated answer. (Look at the top of the Google page before it starts the search results).


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