Sunday, April 23, 2006

I Love Where the Web is Going!

ad:tech - The #1 event for interactive marketing. The Digital Marketing Conference for Today's Marketing Leaders!

I have not seen a website that has utilized an introduction like this before. I really like the way it combines a viewing experience reminiscent of TV -- the woman walking onto the screen (but not to a place that is invasive to the user) -- with the interactivity of a website. I can already see the possibilities for something very similar, but utilizing pre-defined preferences to make the message more personal.

What's up with Blogger's Spell Check?

OK. . . this I don't get! Since Google owns Blogger, I would think that Blogger's spell check would recognize Google as a word. . .

But, obviously not!

Google & Da Vinci

once in a blue moon over middle C times a quadrillion - Google Search

Honestly, this may go down as one of the all time great promotions. In my group at work, everyone has signed up for a Google personalized homepage, which is all it takes to get you in the game. But the great element is how interactive the promotion is. . . From using Google Video, to the personalized homepage, to Google Search -- every component of the promotion is built around building customer interaction and engagement. And that is so much better that the standard types of promotions you see, but may not pay attention too anymore. I'm talking about the standard sweepstakes or little premiums that are given away whenever you visit a store.

With this promotion, you actually look forward to the interaction you will have with the company. And that is something that becomes truly priceless. There are still many days left for the promotion -- each day is a new puzzle, and I think there are 28 days worth of puzzles -- and it would be fascinating to see the participation metrics, as well as the percentage of people that created Google personalized homepages for the promotion, who continue to utilize them after the promotion is over. After all, the true measure of success for a promotion is the effectiveness it has in creating a desired effect. For Google that is to utilize their product on a daily basis, and for Sony it is to go see the movie. Even though Sony products are being utilized as the prizes, for Sony to attain true long-term value out of this promotion, they should (and it may be coming) thought of ways to incorporate Sony products into the daily customer-facing interactivity this promotion provides.

I do have to give a nod to the person who wrote today's clue. It was absolutely amazing. I was completely stumped about how to figure out what value to assign to "once in a blue moon". Luckily, I saw that it was possible to highlight the text on the puzzle -- which usually is not possible since it is a Flash site -- and was able to get the answer. I love it!